- Track source and page
- Review call quality
- Label service type
- Watch missed calls
Track More Than the Phone Ringing
A call conversion should include source, landing page, campaign, service type, location, duration, and whether it became a real opportunity.
Separate Calls by Quality
Missed calls, spam, vendors, existing customers, wrong services, and booked appointments should not all be counted the same way.
Use Call Data to Improve Pages and Ads
The best call tracking setup helps decide which pages to improve, which ads to pause, and which services deserve more visibility.