- Clear service hierarchy
- Visible phone path
- Strong trust proof
- Fast mobile pages
Make the Main Services Obvious
Visitors should understand what you do, where you work, and which service page fits their problem within seconds.
Show Proof Near the Decision Point
Reviews, photos, credentials, warranties, guarantees, and project examples should appear where they support the call to action.
Keep Technical Basics Clean
Fast pages, indexable content, internal links, metadata, schema, analytics, and form tracking all support the lead system.