- Search terms are too broad
- Locations are loose
- Pages do not qualify
- Calls are not categorized
The Keywords Are Letting in the Wrong Intent
DIY searches, job seekers, parts shoppers, competitor confusion, and research terms can all hide inside campaigns that look fine from the dashboard.
The Landing Page Accepts Every Lead
A page that does not explain service area, job type, process, and next steps can attract calls that were never a good fit.
The Account Is Optimizing to the Wrong Signal
If every call is treated as a conversion, the campaign may learn from spam, weak calls, and unbooked inquiries.